{"title":"Knit","description":"\u003cp\u003eDiscover the ITS MAY Knit collection—your curated space for stylish knitwear. Whether you're layering up for a cool day or seeking cozy essentials, this collection is designed to bring effortless comfort and modern style to every wardrobe.\u003c\/p\u003e\n\n\u003cp\u003eExplore our range of soft knit staples, including sweaters, cardigans, and pullovers. Stay tuned as we add new arrivals that capture the season’s most wanted textures and silhouettes. Find pieces that work for every occasion, from laid-back days to evenings out, all in one collection.\u003c\/p\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eIntroduction to Knit Collection\u003c\/h2\u003e\n  \u003ch3\u003eOverview of Knit Products and Styles\u003c\/h3\u003e\n  \u003cp\u003eThe Knit Collection from ITS MAY celebrates the signature look and feel of cozy knits. This curated selection is crafted for easy layering, comfortable everyday wear, and laid-back style. Whether you're looking for classic crewnecks, versatile cardigans, or statement sweaters, each knit piece fits seamlessly into your wardrobe.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSoft textures and relaxed silhouettes\u003c\/li\u003e\n    \u003cli\u003ePerfect for seasonal transitions and cool weather\u003c\/li\u003e\n    \u003cli\u003eDesigned for effortless mix-and-match styling\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhy Choose Knit for Your Wardrobe or Crafts\u003c\/h3\u003e\n  \u003cp\u003eKnitwear offers timeless appeal and everyday practicality. With its flexible construction, knits move with you and adapt to any look, making them a key choice for anyone seeking comfort and style.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eGreat for layering throughout the year\u003c\/li\u003e\n    \u003cli\u003eCasual, cozy, and easy to style\u003c\/li\u003e\n    \u003cli\u003eSimple care and reliable wearability\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eKey Benefits of Knit Products\u003c\/h2\u003e\n  \n  \u003ch3\u003eComfort and Versatility for Everyday Wear\u003c\/h3\u003e\n  \u003cp\u003e\n    Knit products are known for their soft feel and flexible fit, making them a great option for any daily activity. The stretchable nature of knit fabrics allows for easy movement and relaxed comfort all day long.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eBreathable construction keeps you at ease indoors or outdoors\u003c\/li\u003e\n    \u003cli\u003eLayer easily with other items in your wardrobe\u003c\/li\u003e\n    \u003cli\u003eSmooth materials provide a cozy feel in any setting\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eDurable and Easy-to-Care-For Materials\u003c\/h3\u003e\n  \u003cp\u003e\n    Knitwear typically features sturdy construction that holds up well to regular use. Maintenance is simple, so you can enjoy your favorites without extra effort.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDesigned to retain their shape after many washes\u003c\/li\u003e\n    \u003cli\u003eQuick to air-dry and maintain\u003c\/li\u003e\n    \u003cli\u003eResistant to wrinkles and easy to fold or pack\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eStylish Designs That Fit Any Season\u003c\/h3\u003e\n  \u003cp\u003e\n    Knit styles offer looks that work year-round—from lightweight pieces for warm days to cozy layers when it’s cool. Versatile designs blend seamlessly with trending and classic outfits.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSeasonless appeal for spring, summer, fall, and winter\u003c\/li\u003e\n    \u003cli\u003eAvailable in a range of colors and silhouettes\u003c\/li\u003e\n    \u003cli\u003ePairs effortlessly with jeans, skirts, or tailored pants\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eFeatures and Highlights of Our Knit Collection\u003c\/h2\u003e\n  \n  \u003ch3\u003eVariety of Yarn Types and Weave Patterns\u003c\/h3\u003e\n  \u003cp\u003e\n    Discover a thoughtful exploration of different yarns and weave patterns in our knit collection. Each piece is created with attention to the interplay of textures and structures, bringing diversity to every look.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eAssorted yarn selections for unique touch and feel\u003c\/li\u003e\n    \u003cli\u003eClassic and contemporary weave patterns for visual interest\u003c\/li\u003e\n    \u003cli\u003ePieces inspired by a blend of timeless and modern knitwear trends\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eRange of Colors and Textures to Suit Your Taste\u003c\/h3\u003e\n  \u003cp\u003e\n    Express your personal style with a spectrum of color options and tactile finishes. Our collection is designed to offer variety, letting you find your favorite shade and desired texture for every season.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eFrom soft neutrals to bold statement hues\u003c\/li\u003e\n    \u003cli\u003eDistinct finishes for both smooth and textured looks\u003c\/li\u003e\n    \u003cli\u003eLayering options to mix, match, and contrast\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eDesigned for Both Casual and Formal Use\u003c\/h3\u003e\n  \u003cp\u003e\n    Knitwear in this selection adapts seamlessly to any occasion. Dress pieces up or down for effortless movement from a relaxed setting to a polished event, keeping comfort and versatility at the forefront.\n  \u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eStyle with denim for laid-back ease\u003c\/li\u003e\n    \u003cli\u003ePair with skirts or tailored pants for elevated outfits\u003c\/li\u003e\n    \u003cli\u003eYear-round layering for flexible styling choices\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eCommon Uses and Applications for Knits\u003c\/h2\u003e\n  \n  \u003ch3\u003ePerfect for Layering and Seasonal Outfits\u003c\/h3\u003e\n  \u003cp\u003eKnits offer versatility that works year-round. Layer lightweight knits over t-shirts for chilly summer evenings or under jackets during cooler months.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eEasily pair with jeans, skirts, or dresses\u003c\/li\u003e\n    \u003cli\u003eFlexible enough to work in both casual and semi-formal looks\u003c\/li\u003e\n    \u003cli\u003eAdds comfortable texture and dimension to any outfit\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eIdeal for DIY Projects and Crafting Enthusiasts\u003c\/h3\u003e\n  \u003cp\u003eKnits are a go-to material for creativity. Whether you're updating your wardrobe or making unique accessories, knit fabrics are simple to cut, sew, and style.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003ePerfect for making scarves, hats, or bags\u003c\/li\u003e\n    \u003cli\u003eEasy to personalize with embroidery or embellishments\u003c\/li\u003e\n    \u003cli\u003eFlexible drape allows for customized fits and shapes\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eGreat Gifts for Knitwear Lovers\u003c\/h3\u003e\n  \u003cp\u003eA knit piece is always a thoughtful choice for gifting. Soft textures and classic styles suit a variety of personal tastes and occasions.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eWorks well as a birthday, holiday, or \"just because\" surprise\u003c\/li\u003e\n    \u003cli\u003eGender-neutral styles fit a wide age range\u003c\/li\u003e\n    \u003cli\u003eGifting a knit means giving comfort and style in one\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eQuality and Materials Behind Our Knits\u003c\/h2\u003e\n  \n  \u003ch3\u003ePremium Fibers for Softness and Longevity\u003c\/h3\u003e\n  \u003cp\u003eITS MAY knits are thoughtfully designed with carefully selected fibers, chosen for their natural softness and lasting wear. Every piece is created to deliver all-day comfort with a blend that prioritizes both feel and durability.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eHandpicked yarns for a gentle touch on skin\u003c\/li\u003e\n    \u003cli\u003eFabric choices designed for resilience season after season\u003c\/li\u003e\n    \u003cli\u003eVersatile knit textures that suit any occasion\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eSustainable and Ethically Sourced Options\u003c\/h3\u003e\n  \u003cp\u003eStaying true to our demand-driven model, our knits often use leftover fabrics whenever possible, reducing waste and supporting sustainable fashion. We prioritize materials sourced from responsible partners, aligning with our commitment to ethical production.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eWaste-reducing approach with leftover yarn integration\u003c\/li\u003e\n    \u003cli\u003eSourcing partnerships that support fair working conditions\u003c\/li\u003e\n    \u003cli\u003eEco-conscious choices at every step of the production process\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eAttention to Detail in Craftsmanship\u003c\/h3\u003e\n  \u003cp\u003eEach ITS MAY knit is finished with careful attention to design, ensuring smooth fits and timeless appeal. Our makers focus on the small details, from precision stitching to clean edges, promising style you can rely on for seasons to come.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eMeticulous stitching and finishing touches\u003c\/li\u003e\n    \u003cli\u003eDesign accents for a signature look\u003c\/li\u003e\n    \u003cli\u003eConsistent sizing and shape retention wear after wear\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eWhy Choose Our Knit Collection\u003c\/h2\u003e\n  \n  \u003ch3\u003eExceptional Value and Customer Satisfaction\u003c\/h3\u003e\n  \u003cp\u003eITS MAY’s knit collection is designed for fashion-conscious shoppers who expect more from their wardrobe. We focus on curating stylish, versatile knitwear that fits seamlessly into your lifestyle.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDirect-to-consumer pricing brings quality fashion straight to you\u003c\/li\u003e\n    \u003cli\u003eCreated with a demand-driven approach to minimize waste\u003c\/li\u003e\n    \u003cli\u003eCommitted to customer support with responsive service\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eEasy Shopping Experience with Fast Shipping\u003c\/h3\u003e\n  \u003cp\u003eEnjoy a streamlined online shopping experience from selection to delivery. Our service is dedicated to keeping things simple and fast.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eMultiple secure payment options including VISA and Apple Pay\u003c\/li\u003e\n    \u003cli\u003eQuick processing and shipping within 1-3 business days\u003c\/li\u003e\n    \u003cli\u003eOrder tracking and smooth returns through our online portal\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \n  \u003ch3\u003eShop Now for Trendy and Trusted Knitwear\u003c\/h3\u003e\n  \u003cp\u003eDiscover the latest updates from our knit collection, tailored to bring comfort and modern style to your closet. Refresh your essentials with thoughtful pieces designed for everyday wear.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eRegular new arrivals and curated collections\u003c\/li\u003e\n    \u003cli\u003eEasy-to-navigate listings for a hassle-free shopping journey\u003c\/li\u003e\n    \u003cli\u003eExplore limited quantity drops for unique finds every season\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003ch2\u003eStay Tuned for the Next Knit Drop\u003c\/h2\u003e\n\u003cp\u003eOur Knit collection is designed for comfort, style, and versatility—made to fit seamlessly into your everyday wardrobe. At ITS MAY, each release is crafted in limited runs for a more sustainable, demand-driven approach, so you get thoughtful designs without the waste.\u003c\/p\u003e\n\u003cp\u003eBe the first to shop new arrivals—sign up for updates and get ready to discover the next season of must-have knitwear. Don’t miss your chance to add timeless knit pieces to your closet. The next Knit collection is coming soon!\u003c\/p\u003e","products":[{"product_id":"mathilde-cardigan-graa","title":"Mathilde Cardigan - Grey","description":"\u003ch2\u003eMathilde Cardigan in Grey\u003c\/h2\u003e\n\u003cp\u003eMathilde Cardigan in Grey is a piece from ITS MAY designed for the cooler months when you want to feel soft, warm, and put together. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: over a t-shirt with denim\u003c\/li\u003e\n  \u003cli\u003esmart casual: with a shirt and chinos\u003c\/li\u003e\n  \u003cli\u003elayered: under a jacket or coat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, warm knit chosen for layering through the cooler months.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHand wash or gentle wash at 30°C\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eLay flat to dry to preserve shape\u003c\/li\u003e\n  \u003cli\u003eAvoid tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eIs it itchy on the skin?\u003c\/h3\u003e\n\u003cp\u003eOur knitwear is chosen for softness. Most can be worn directly on the skin. Check the product page if you have sensitive skin.\u003c\/p\u003e\n\u003ch3\u003eHow do I avoid pilling?\u003c\/h3\u003e\n\u003cp\u003eWash inside out at low temperature and use a pilling brush when needed.\u003c\/p\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eMathilde Cardigan is regular fit. Order your usual size for a clean look, or size up for an oversized fit.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/knitwear\"\u003eall knitwear\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"One size","offer_id":53520293888377,"sku":"TS-IT-24228-grey","price":350.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/TS-PACKSHOT-1286.jpg?v=1774112086"}],"url":"https:\/\/itsmay.dk\/collections\/knitwear.oembed","provider":"ITS MAY","version":"1.0","type":"link"}