{"title":"Sale","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Sick of wearing the same sh*t? Introducing the Motel sale : your one stop shop that helps look cute for less. Warning! The items in this sale might significantly improve your wardrobe.\\n\"}' data-sheets-userformat='{\"2\":513,\"3\":{\"1\":0},\"12\":0}' data-mce-fragment=\"1\"\u003eOur biggest sale ever is here! \u003cstrong\u003eSave 50-70%\u003c\/strong\u003e on more than 65 items. You don't want to miss out on this one.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e","products":[{"product_id":"florence-lace-dress-sort","title":"Florence Lace Dress - Black","description":"\u003ch2\u003eFlorence Lace Dress in Black\u003c\/h2\u003e\n\u003cp\u003eFlorence Lace Dress in Black is a piece from ITS MAY designed for those effortless days when you want to feel like the softest, most romantic version of yourself. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: with sneakers and a denim jacket\u003c\/li\u003e\n  \u003cli\u003eevening: with strappy heels and gold jewelry\u003c\/li\u003e\n  \u003cli\u003esummer: alone with sandals and a sun hat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, lightweight fabric chosen for an easy, all-day feel.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle machine wash at 30°C, turn inside out\u003c\/li\u003e\n  \u003cli\u003eWash with similar colors\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eHang to dry, do not tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eFlorence Lace Dress runs true to size. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\u003ch3\u003eWhat size is the model wearing?\u003c\/h3\u003e\n\u003cp\u003eMost of our pieces are styled on a 178 cm tall model wearing a size S. Refer to the product page for the model's specific size.\u003c\/p\u003e\n\u003ch3\u003eHow do I wash it?\u003c\/h3\u003e\n\u003cp\u003eGentle machine wash at 30°C, turn inside out. Hang to dry. Do not tumble dry to preserve the shape.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/dresses\"\u003eall dresses\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":48949499593026,"sku":"may-199814-women-black-XS\/S","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":48949499625794,"sku":"may-199814-women-black-M\/L","price":399.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/Cropped_2_-kopi2_8e87f7bb-2bc1-4a5e-9d22-896a079ca797.jpg?v=1719163110"},{"product_id":"celina-striped-knitted-sweater-hvid-navy","title":"Celina Striped Knitted Sweater - White\/Navy","description":"\u003ch2\u003eCelina Striped Knitted Sweater in White\/Navy\u003c\/h2\u003e\n\u003cp\u003eCelina Striped Knitted Sweater in White\/Navy is a piece from ITS MAY designed for the cooler months when you want to feel soft, warm, and put together. The style is made with care and combines Scandinavian minimalism with a soft, romantic feel · the ITS MAY signature. ITS MAY is a Scandinavian brand built around the idea that getting dressed should feel effortless, never performative. We design pieces that move with you · for the in-between moments, the slow mornings, the spontaneous evenings. We ship across Europe with 1-2 day delivery to most countries, and every order comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eHow to style it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eweekday: over a t-shirt with denim\u003c\/li\u003e\n  \u003cli\u003esmart casual: with a shirt and chinos\u003c\/li\u003e\n  \u003cli\u003elayered: under a jacket or coat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterial\u003c\/h3\u003e\n\u003cp\u003eSoft, warm knit chosen for layering through the cooler months.\u003c\/p\u003e\n\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eRefer to the size guide for measurements. We recommend ordering your usual size. If you're between two sizes, size up for a softer fall.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHand wash or gentle wash at 30°C\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eLay flat to dry to preserve shape\u003c\/li\u003e\n  \u003cli\u003eAvoid tumble dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eIs it itchy on the skin?\u003c\/h3\u003e\n\u003cp\u003eOur knitwear is chosen for softness. Most can be worn directly on the skin. Check the product page if you have sensitive skin.\u003c\/p\u003e\n\u003ch3\u003eHow do I avoid pilling?\u003c\/h3\u003e\n\u003cp\u003eWash inside out at low temperature and use a pilling brush when needed. It extends the life of the knit considerably.\u003c\/p\u003e\n\u003ch3\u003eHow does it fit?\u003c\/h3\u003e\n\u003cp\u003eCelina Striped Knitted Sweater is regular fit. Order your usual size for a clean look, or size up for an oversized fit.\u003c\/p\u003e\n\u003ch3\u003eWhere does ITS MAY ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship across Europe with 1-2 day delivery to most countries, and 101-day exchange on all orders.\u003c\/p\u003e\n\n\u003ch2\u003eMore from ITS MAY\u003c\/h2\u003e\n\u003cp\u003eExplore our full collection of \u003ca href=\"https:\/\/itsmay.com\/collections\/knitwear\"\u003eall knitwear\u003c\/a\u003e. ITS MAY is a Scandinavian brand that designs effortless, lookbook-worthy pieces for the modern woman who values softness, real moments, and personal style over trends. Every order ships across Europe in 1-2 days and comes with our 101-day exchange policy. It's May. Effortlessly.\u003c\/p\u003e","brand":"May","offers":[{"title":"XS\/S","offer_id":55666298225017,"sku":"emr-im-8614720779-woman-white-navy-xs\/s","price":500.0,"currency_code":"DKK","in_stock":true},{"title":"M\/L","offer_id":55666298257785,"sku":"emr-im-8614720779-woman-white-navy-m\/l","price":500.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/1334\/2018\/files\/TS-PACKSHOT-1-314.jpg?v=1774111597"}],"url":"https:\/\/itsmay.dk\/collections\/sale.oembed","provider":"ITS MAY","version":"1.0","type":"link"}